Why is CRM important for solar providers?

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November 04, 2021

Why is CRM important for solar providers?

In simple words, Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers. It is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. CRM means building and maintaining relations.

CRM is important for any business and so for solar providers as well. But this is a two way process. A solar provider can only establish strong relationships with the customer if the customer is willing to shake the hand as well.

Let’s consider this from the customer’s view point. How should a customer’s relationship be with their solar provider?

Sales Department

Not just the solar industry but in all industries sales service is usually amazing, it is the after sales service the customer mostly has to worry about. Sales representatives try to establish a relationship with customers so that they can get more business and other deals from them. Same way the customers can also build a relationship with the sales representative. They can build relations and get better discounts and referral bonuses from them. Arise solar offers referral bonus of $100 on successful installation at the referral’s property.

Installation Department

Installers are the real individuals that are going to be on your site to install panels. So you have to have good relations with them. You can discuss your plans with them and get the necessary changes done according to your property requirements. Also, a plus benefit if you have a good relation with your installer, in future they might even be ready to inspect your system for free. Arise solar offers a 10 years workmanship warranty on the solar system installed. 

Accounts Department

Once the sales and installation is done, the customer has to deal with the accounts department to proceed further with the payment procedure. Well, if you manage to make good relations with them you can get some of your charges waived off. Accounts department usually looks for early money. So you can approach them by saying you can pay all of it together if they can waive some of the charges. 

Technical Support

Well, we all wish we never have to deal with any technical team or service team because it is a pain to deal with them. Isn’t it? But if you cooperate and deal with them patiently by establishing relationships, trust me they would do anything in their power to provide you the best service possible. Read our reviews and see what our customers have to say about our services. 

Customer Relationship Department

Nowadays, most of the companies do have a customer relationship department. Customer relationship department makes sure the customer is happy and satisfied with the company. They also ask for reviews and feedback for the same. So being in touch with them can also be beneficial as they can work as a mediator to get your work done. 

To set up a good CRM all you need to do is talk, be polite and most importantly listen. This applies to both customers and the business. Arise solar offers a wide range of solar products and services, get in touch with our team to get your solar quote today.  

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          Extra charges apply for different panels/models. This Solar System Promotion is available for standard metropolitan based installations only. Price is after Small Scale Technology Certificates (STCs) have been assigned to Arise Solar Pty Ltd T/A Arise Solar or its agents. Any additional extras including but not limited to double storey, roof type, meter box upgrades or three phase power, may attract additional charges. *Price beat offer applies to local competitor advertised quotes only and must be for identical goods. T&C’s apply. Excludes Victoria